FCS Associates

Sheffield City Council: Reopening High Streets Safely

The Council are looking to appoint a small team of consultants / business advisors to add to the existing team of City Centre & District Centre Business Information Officers to support the reopening of the local economy successfully and safely on behalf of Sheffield City Council for the Reopening the High Streets Safely Project.

The project will provide additional support measures to the local business community to enable safe trading in public places for businesses and customers. There will be a particular focus on our high streets, as well as other public places that are at the heart of towns and cities gearing up to reopen as safe, welcoming spaces.

Delivered by Sheffield City Council between the 1st June 2020 and 31st March 2021 the funding provided by Government through the European Regional Development Fund will deliver the following outputs.

  • COVID-19 Public Information Campaign
  • COVID-19 Business Facing Campaign
  • High Streets with Temporary CV-19 Adaptations
  • Neighbourhood Shopping Areas with Temporary CV-19 Adaptations

The project will be delivered through the Business Sheffield, Marketing Sheffield and City Centre Management teams within the Council and has been split into three key strands of activity.

1. Delivered by Marketing Sheffield: A Communications and public information activity to ensure that reopening of Sheffield local district centres can be managed successfully and safely.

A new campaign ‘Make Yourself At Home’ has been developed to communicate and provide public information to local residents and businesses to encourage people to return safely to the district centres by:

  • Promoting the actions taken by the Council and businesses.
  • Reminding them of their responsibilities to minimise the risk of spreading the virus.

Communication will be via the following mechanisms to allow for the message to be spread as widely as possible and reach as many people as possible:

  • Digital
  • Media and press
  • Print and publications
  • Marketing collateral to promote the campaign
  • Backed by a consultant to support the delivery of the communication strategy.

2. Delivered by Business Sheffield: Business facing awareness raising activities to ensure that reopening of the local economy can be managed successfully and safely.  It is under this priority area that this particular specification relates to.  Briefly this priority includes: 

  • Information Officers working with all SMEs in the city’s district centres
  • providing 1-2-1 advice to SMEs
  • combining the communications and public information activity to ensure that reopening of local economies can be managed successfully and safely.

3. Delivered by City Centre Management: Temporary public realm changes to ensure that reopening of the local economy can be managed successfully and safely.

This will include:

1. Signage aimed at increasing safety and encouraging safe return to the High Street, including:

  • Pavement markings
  • Lamppost banners
  • Hoardings

2. Temporary pedestrian/business separation barriers (tap rails) to separate outdoor seating areas from pavement areas and enable safe social distancing. Particularly important in respect to assisting visually impaired pedestrians.

3. Hand sanitiser stations in Sheffield’s district centres.

4. Use of parking spaces to extend pavement areas including:

  • Widening footpaths
  • Temporary barriers
  • Markings outside shops to manage queuing

5. Traffic management in Sheffield District Centres including:

  • Pedestrianisation of certain High Streets/District Centres
  • One way traffic systems that are temporary and linked to this pedestrianisation.

6. On-street parking including widening pedestrian routes where required.

7. Updates to all public realm changes and additional activity to respond to upgrading of social distancing rules.

The project is part-funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

Click here to find out more.  

Service: Business and management consultancy

Organisation: Sheffield City Council

Deadline: 1 Dec 2020

Date Added: 18 Nov 2020

Need help applying for this tender?

Yes, Please help me write a winning applicationNo, just keep me up-to-date with the latest grants
Twitter Twitter Feed @FCSAssociates
Twitter LinkedIn YouTube