Major Events Engagement Fund
Since the London Olympics and Paralympics in 2012, England has played host to over 40 major sporting events – world-class events such as the European Swimming Championships and the Track Cycling World Championships. In 2017 England will be playing host to the IAAF Athletics World Championships for the first time.
Over £35m of UK Sport and National Lottery support has been invested in winning these bids and organising the events. As such, we have committed to working with UK Sport, DCMS and the relevant national governing bodies over the next four years to ensure that we think creatively about generating the greatest possible return from these events.
Our strategy Towards an Active Nation commits us to investing £2m in organisations that can either engage less physically active individuals or develop their business to generate a better financial return. Our two investment objectives include:
- To help national governing bodies (NGBs) hosting major events evolve their business model and derive a greater financial return from their existing customers (players, volunteers, spectators)
- To develop programmes that engage with individuals local to the major event, who are currently less likely to take part regularly in sport or physical activity.
For more information: http://bit.ly/2skeoua