FCS Associates

DMC and Inbound Tour Operator

The Destination Management Company (DMC) and Inbound Tour Operator Amplification and Distribution Fund is open to eligible DMCs and inbound tour operators to apply for grant funding to develop and market tourism to Britain.

Aims and objectives

The Fund addresses post-pandemic recovery and aims to enable eligible Britain-based DMCs and inbound tour operators to harness the latest VisitBritain consumer sentiment research to develop and market tourism to and around Britain encouraging international tour operators to add Britain to their programme in 2022.

In headline, VisitBritain is seeking DMCs and inbound tour operators who will be able to:

  • Develop new Britain itineraries with a focus on extending the holiday season that taps into international source market demand.
  • Have those new itineraries included in the 2022 consumer programmes of international tour operators in the target markets of France, Germany and The United States.
  • Deliver marketing activity, involving third party media buy, to promote those new Britain itineraries to consumers in each of the markets stated above.
  • Evidence value added through marketing via its own channels and, where applicable, those of international tour operators.
  • Provide post-campaign evaluation results showing the actual value (monetary GBP equivalent) and volume (number) of consumer bookings made as a direct result of this activity bringing incremental visitors to Britain in 2022.

With a budget allocation of £300,000, the Fund is a competitive grant scheme will operate from early February to 24 June 2022.  Applications are invited for potential grant awards of between £20,000 and £40,000 in one of the two categories relative to the 2019 financial turnover of sales of holiday packages to Britain.

Supported types of marketing activity

The Fund will support sales and marketing activities delivered through an in-market tour operator and include activities, such as:

  • Media buy with a third party media owner.
  • Creative content development undertaken by a third party (limited no more than 10% of the grant award)
  • Other third party marketing costs may be considered at the discretion of VisitBritain (i.e. third party bespoke email development or targeted data purchase) but approval must be obtained prior to entering into spending commitments with the third party.
  • PR or social media agency fees (limited to no more than 15% of the grant award).
  • B2B2C communication activities through third party tour operators and travel agencies.
  • Sales incentives to tour operators’ preferred sellers.
  • Destination training.
  • Production of new content, either digital or in print format, within tour operators’ programmes.

Click here to find out more. 

Location: UK

Value: £20k - £40k

Deadline: Opening in Feb and closing date is 24 Jun 2022

Date Added: 5 Jan 2022

Our success rate

Need help applying for this grant?

Yes, Please help me write a winning applicationNo, just keep me up-to-date with the latest grants
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DMC and Inbound Tour Operator - FCS Associates

DMC and Inbound Tour Operator

The Destination Management Company (DMC) and Inbound Tour Operator Amplification and Distribution Fund is open to eligible DMCs and inbound tour operators to apply for grant funding to develop and market tourism to Britain.

Aims and objectives

The Fund addresses post-pandemic recovery and aims to enable eligible Britain-based DMCs and inbound tour operators to harness the latest VisitBritain consumer sentiment research to develop and market tourism to and around Britain encouraging international tour operators to add Britain to their programme in 2022.

In headline, VisitBritain is seeking DMCs and inbound tour operators who will be able to:

  • Develop new Britain itineraries with a focus on extending the holiday season that taps into international source market demand.
  • Have those new itineraries included in the 2022 consumer programmes of international tour operators in the target markets of France, Germany and The United States.
  • Deliver marketing activity, involving third party media buy, to promote those new Britain itineraries to consumers in each of the markets stated above.
  • Evidence value added through marketing via its own channels and, where applicable, those of international tour operators.
  • Provide post-campaign evaluation results showing the actual value (monetary GBP equivalent) and volume (number) of consumer bookings made as a direct result of this activity bringing incremental visitors to Britain in 2022.

With a budget allocation of £300,000, the Fund is a competitive grant scheme will operate from early February to 24 June 2022.  Applications are invited for potential grant awards of between £20,000 and £40,000 in one of the two categories relative to the 2019 financial turnover of sales of holiday packages to Britain.

Supported types of marketing activity

The Fund will support sales and marketing activities delivered through an in-market tour operator and include activities, such as:

  • Media buy with a third party media owner.
  • Creative content development undertaken by a third party (limited no more than 10% of the grant award)
  • Other third party marketing costs may be considered at the discretion of VisitBritain (i.e. third party bespoke email development or targeted data purchase) but approval must be obtained prior to entering into spending commitments with the third party.
  • PR or social media agency fees (limited to no more than 15% of the grant award).
  • B2B2C communication activities through third party tour operators and travel agencies.
  • Sales incentives to tour operators’ preferred sellers.
  • Destination training.
  • Production of new content, either digital or in print format, within tour operators’ programmes.

Click here to find out more. 

Location: UK

Value: £20k - £40k

Deadline: Opening in Feb and closing date is 24 Jun 2022

Date Added: 5 Jan 2022

Our success rate

Need help applying for this grant?

Yes, Please help me write a winning applicationNo, just keep me up-to-date with the latest grants